01
AEM
NED & RemCom · 2024—
Advanced electric motors
REM-free motor scale-up to OEM and Tier-1 test, quality, and audit requirements.
£34M Series A + B
2 motor streams · 4 patent families
01 / Founder · CEO · Operator
Building hard things.From vision to production, scale and exit.
04
Plc Exits + IPO
20+
Patent families
£200M+
Equity raised
01—10
TRL / MRL execution
#1
Entrepreneur · Shell UK <30 (2004)
Building high-performing deep-tech teams and strategies to deliver outsized returns for investors. Specialist in advanced manufacturing, scale-up and turnaround. Master’s degree in mechanical engineering.
Born and raised in Edinburgh. Based in Bedford, 40 minutes from London, with my partner, kids and dogs. A love of the outdoors—bike, row, run, and ski—led to a career dedicated to climate technology.
02 / Selected record
02
HyKit / JCB
CEO · 2024—26
Hydrogen containerised infrastructure
Turnaround, new team, suppliers and factory. Three flagship products. Delivering three-year programmes in two. First OEM spun out from JCB since 1945.
£15M Series A
700b compressors · 635b refuellers · £150M+ order book · 3 patent families
03
Dust Moto
Co-Founder · 2023—26
Electric dirt bikes
Built a performance US electric dirt bike OEM with top-tier drive chain supply partners. One of five brands HOG has acquired since 1903.
Acquired by Harley‑Davidson LiveWire
$20M+ pre-orders · 42hp / 60Nm
04
NanoSUN
CEO · 2023—24
Hydrogen containerised infrastructure
Turnaround from three months of cash to a funded strategic transaction in nine months.
Acquired by HGEN Plc
£15M Series A · 2 patent families
05
Pure Electric
Advisor · 2022—23
Electric foldable scooters
Raised capital for a UK e-scooter OEM and retailer.
£20M Series A
£15M Series A · £5M Crowdcube
07
TFC / ICF Next
Co-Founder, SVP & MD Europe · 2012—20
Retail and marketing AI
Scaled a new 1,700-person division contributing $500M to ICF $1.9B.
Acquired by ICFI Inc
500M members · 5B+ transactions pa
08
Allbirds
CMO · 2015
Sustainable footwear
Early product and commercial leadership for a low-impact D2C materials platform.
$4.1B IPO
10M+ pairs sold · 3 patent families
09
ONZO
Co-Founder & CMO · 2007—11
Energy and smart-grid AI
Built appliance intelligence and customer tools across smart-meter programmes.
Acquired by SSE Plc
£10M Series A · 6 patent families
10
Lightweight Medical
Co-Founder & CEO · 2003—06
Paediatric equipment
Built a unique partnership model with the NHS and manufacturers.
Acquired by ParAid Ltd
3 Design Awards · 2 patent families
03 / Operating thesis
“Prototypes prove the physics. Production proves the business.”
Start with the customer, the engineering and the unit economics, not headcount and headlines.
Secure suppliers, customers and capital before they reach the critical path.
Tie every pound of runway to a readiness milestone, then move with urgency.
04 / Builder field guide
Notes for people building what comes next.A working series on product judgement, governance and scaling deep-tech companies.
FIELD NOTE 00106 THEMES
What 25 product leaders would tell their younger selves
Six signals for product builders entering the workplace in 2030.
FIELD NOTE 00206 PRINCIPLES
What founders and board members need to know
The duties, liabilities and leverage that come with a board seat.
FIELD NOTE 00307 RULES
How 10% of start-ups succeed when most fail
A practical framework for product-market fit, hard-tech scale-up and runway.